Course curriculum

  • 01

    Welcome to the programme!

    • Welcome to Generative AI for Marketing

    • A Welcome from Huy Nguyen Trieu, Co-Founder of CFTE

    • A Welcome from senior lecturer - Igor Pejic

    • Join our Global Community!

    • Preliminary Survey - Getting Started
  • 02

    Week 1: Generative AI Fundamentals

    • Welcome to Week 1
  • 03

    Day 1: Definition of Generative AI

    • ▶️ Definition of Generative AI

    • 🎮 Quizlet Exercise | Match the AI Terminology

    • 📚 Readings
  • 04

    Day 2: Differences between Traditional Machine Learning and Generative AI

    • ▶️ Differences between Traditional Machine Learning and Generative AI

    • 📚 Readings

    • ✍ Self Assessment
  • 05

    Day 3: Transformers: a revolutionary breakthrough

    • ▶️ Transformers : A Revolutionary Breakthrough

    • 📚 Readings
  • 06

    Day 4: Scaling transformers

    • ▶️ Scaling transformers

    • 📚 Readings
  • 07

    Day 5: LLMs as a new human/machine interface

    • ▶️ LLMs as a new human/machine interface
  • 08

    Week 1 Conclusion

    • Congratulations

    • ✍ Self Assessment

    • 📕 Week 1 Handbook

  • 09

    Week 2: The Landscape of Generative AI

    • Welcome to Week 2
  • 10

    Day 6: Model Providers

    • ▶️ Model Providers

    • 📚 Readings

    • 📐 Quizlet Exercise | Find the Model Providers
  • 11

    Day 7: Infrastructure Providers

    • ▶️ Infrastructure Providers

    • 📚 Readings

    • 📐 Quizlet Exercise | Find the Infrastructure Providers
  • 12

    Day 8: Application Providers

    • ▶️ Application Providers

    • 📐 Quizlet Exercise | Match the Application Providers
  • 13

    Day 9: Hands-on project: Getting started with ChatGPT and Customer Personas

    • CAT Framework

    • Project Introduction

    • 📕 Project Handbook

    • Project Tools

    • Project Instructions

    • Project Conclusion
  • 14

    Day 10: Hands-on project: Analysing & extracting information from PDF Reports with AI

    • Project Introduction

    • 📕 Project Handbook

    • Project Tools

    • Project Instructions

    • Project Conclusion
  • 15

    Week 2 Conclusion

    • Congratulations

    • ✍ Self Assessment

    • 📕 Week 2 Handbook
  • 16

    Week 3: Current landscape of Generative AI in Marketing

    • Welcome to Week 3
  • 17

    Day 11: Introduction and Background of Marketing

    • ▶️ Introduction and Background of Marketing
  • 18

    Day 12: Current landscape of Generative AI in Marketing

    • Current landscape of Generative AI in Marketing

    • 📚 Readings
  • 19

    Day 13: Current challenges in Marketing

    • Current challenges in Marketing

    • 📚 Readings
  • 20

    Day 14: AI-Driven Approaches

    • AI-Driven Approaches
  • 21

    Week 3 Conclusion

    • Congratulations

    • ✍ Self Assessment

    • 📕 Week 3 Handbook
  • 22

    Week 4: Applications and use cases of Generative AI in Marketing

    • Welcome to Week 4
  • 23

    Day 16: Generative AI landscape

    • Generative AI landscape

    • 📚 Readings
  • 24

    Day 17: Applications of Generative AI in Marketing

    • Applications of Generative AI in Marketing

    • 📚 Readings
  • 25

    Day 18: Case studies (1/2)

    • Case studies (1/2)

    • 📚 Readings
  • 26

    Day 19: Case studies (2/2)

    • Case studies (2/2)

    • 📚 Readings
  • 27

    Week 4 Conclusion

    • Congratulations

    • 📕 Week 4 Handbook

    • ✍ Self Assessment
  • 28

    Week 5: From Theory to Practice: Practical Approach

    • Welcome to Week 5
  • 29

    Day 21: Navigate key Generative AI tools

    • Navigate key Generative AI tools

    • 📚 Readings
  • 30

    Day 22: Understanding the Prompt Engineering

    • Understanding the Prompt Engineering

    • 📚 Readings
  • 31

    Day 23: Hands-on project: Using AI to do market research and create campaigns

    • Hands-on project: Using AI to do market research and create campaigns
  • 32

    Day 24: Hands-on project: Using AI to create content (emails and social media posts)

    • Hands-on project: Using AI to create content (emails and social media posts)
  • 33

    Day 25: Hands-on project: Using AI to do translation

    • Hands-on project: Using AI to do translation
  • 34

    Day 26: Hands-on project: Using AI to enhance Sales and run Radio ad

    • Hands-on project: Using AI to do translation
  • 35

    Week 5 Conclusion

    • Congratulations

    • 📕 Week 5 Handbook

    • ✍ Self Assessment
  • 36

    Week 6: Opportunity and risk in Marketing

    • Welcome to Week 6
  • 37

    Day 27: Advantages / Key Success Factors of AI implementation in Marketing

    • Advantages / Key Success Factors of AI implementation in Marketing
  • 38

    Day 28: Impact and assessment

    • Impact and assessment
  • 39

    Day 29: Data, Risk, Privacy and Ethical considerations

    • Data, Risk, Privacy and Ethical considerations

    • 📚 Readings
  • 40

    Day 30: Changes in skills

    • Changes in skills

    • 📚 Readings
  • 41

    Week 6 Conclusion

    • Congratulations

    • 📕 Week 6 Handbook

    • ✍ Self Assessment
  • 42

    Congratulations on completing the programme!

    • Future Outlook

    • Congratulations!

    • 🏆 Share your achievement